An Introduction to Branding and Brand Identity

Written by Admin on April 11th, 2009

An Introduction to Branding and Brand Identity

7 Comments

What is Branding?

Branding is all about the image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more.

Branding is about the business and how a business is different from its competitors. The purpose of a brand is to distinguish a company from its competitors. Once an entity makes a distinguishing impact then an advertising campaign can be much more effective.

The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust a corporate image because there is a psychology in motivating the purchasing decisions.

All companies should practice branding. Brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and components of a good brand.

Branding ensures that a company is perceived as professional. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise.

Branding offers consistency in a business. It gives direction to employees and customers know what to expect. Consistency can be performed through the use of things like business cards, t-shirts, and more. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer.

One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset also. For example, if you have developed a very good brand that is well known as being a top distributor of lighting fixtures and you have a competitor with a brand known to provide defective products, your brand will be worth more.

Tags: brand, brand building, brand identity, brand management, branding, what is branding

7 Comments at "An Introduction to Branding and Brand Identity"

Bob Gulden April 11th, 2009 (#)

You are very right, about branding,it does work in your favor.

Mary April 11th, 2009 (#)

This is a good article. I’m a newbie and have been trying to understand some of these terms.

Gary Jenkins April 11th, 2009 (#)

Branding not only sets you apart from your competition, but helps puts your prospective customer at ease.
No matter how good your deal is people are reluctant to buy from you until they feel comfortable with you and your business. Seeing your company name over and over helps to accomplish that.

Netvalar April 11th, 2009 (#)

Branding can also show how professional or not you are for instance looking over my online presence you can see that my brand is lazy and unprofessional. While that may be the brand it is far from the truth I am so busy that I don’t spend time on the branding aspects. Thus you can see how your brand may not represent you.

Ken April 12th, 2009 (#)

Ron is spot on.
A brand set you apart from other internet marketers and gives your customer something to remember you by.
Ipod makes you think of Apple.
Butterfly marketing reminds you of Mike Filsaime.
Similarly I hope that Internet Marketing Blog will remind you of Ron Passaro who has done a great job in sharing his expertise with other marketer.
I hope that my blog A Simple Guide to Medical Conditions will remind you of Kenneth Kee.
Kenneth

Jerry April 12th, 2009 (#)

Branding yourself is a great way as many of
you already know sets you apart from everyone
else I have started to do the same A lot of
marketers so called like to hide behind a website
and dont know the true meaning of branding yourself
Its not hard just needs the unterstanding of
how its done

Jerry

Paul Perry April 14th, 2009 (#)

Hi Ron
Your right once again, with branding you get credibility. You need to build trust,to market any thing online.

The Internet Marketers Blog

Written by Admin on April 11th, 2009